Email marketing is a tried and true form of marketing, with the average person checking their email more than 150 times a day.
The best email marketing software will help you optimize your email campaigns and increase your conversion rates. You can easily create, send, and track emails without the need for coding or technical skills.
The major players in the email marketing space are MailerLite, Mailchimp, Campaigner, Zoho Campaigns, and Drip. All five are popular platforms that have many features and options.
Below I have reviewed each email marketing software in details and will also explain how to choose the right one for your business needs.
So, let’s get started…
What is Email Marketing and How does it Work?
Email Marketing is a marketing strategy that involves the sending of emails to a group of people with the goal of persuading them to purchase or take some sort of action.
Email Marketing is a powerful tool for promoting products, services and brands. It’s one of the most cost-effective ways for companies to reach their customers and prospects.
It has been proven that email marketing campaigns can increase sales by up to 300%.
The benefits of email marketing are that it is cost-effective and can be automated for low-volume campaigns. It also has the ability to target customers with personalized messages based on the customer’s location, demographics, purchase history and other factors.
With the right tools and tactics, email marketing can be an effective way to improve your business’s sales.
Top 5 Email Marketing Software for Maximum Online Success
Email marketing is a cost-effective method to reach your target audience. It is an easy way to increase brand awareness and drive sales. With the right email marketing software, you can create, send, and track your campaigns from start to finish.
Below I will be listing five of the top email marketing software for online success.
1) MailChimp (All-in-One Email Marketing Platform)
Prices: Free and Paid (Starts from $11/Month)
MailChimp is a well-known email marketing service. It is a cross-platform email marketing service that can be used by small businesses to large enterprises. It has many features such as powerful automation, segmentation, and analytics.
MailChimp makes it easy for anyone to send out emails to their customers or subscribers without any technical skills. It also has an in-built template library for its users so that they can create professional looking emails without any hassle.
MailChimp has an intuitive interface which helps the user easily create campaigns and lists of contacts from scratch with just few clicks.
Key Features
- Full email campaign transparency.
- Intelligent email tracking.
- View email open rates.
- Email subscribers segmentation.
- Easy to manage subscribers and un-subscribers.
- Allows to create robust reports.
- It is free for upto 2,000 contacts.
Who Should Use It?
If you are just getting started with email marketing but already have learned some basic techniques, MailChimp is a good place to experiment. Segmentation, landing pages and autoresponders are all tools that you can use to grow your audience while still learning how they work.
2) MailerLite (Best for Selling Paid Subscriptions)
Prices: Free and Paid (Starts from $9/Month)
MailerLite is a great tool for selling paid subscriptions. It’s a marketing automation tool that lets you create, send and track emails. It has a modern design, it’s easy to use and the best thing is that it’s free to use up to 500 subscribers.
MailerLite is an email marketing tool that makes it possible for you to create beautiful emails and send them with ease. The software has many features that will help you grow your business. You can make beautiful emails by using templates or by designing your own from scratch. You can also schedule emails to go out at any time, so you don’t need to worry about forgetting or missing a deadline.
This email marketing service also allows you to track the performance of your campaigns so that you know what works and what doesn’t.
If you are looking for a simple, yet powerful email marketing tool, then MailerLite is the right choice for you.
Key Features
- Lets you create engaging and responsive email campaigns.
- It lets you integrate e-commerce platforms to monetize your audience.
- Email automation.
- Better email campaign tracking and analytics.
- Efficient management of email subscribers.
- Custom email templates.
- Heatmaps.
Who Should Use It?
MailerLite has some of the features that many types of businesses will find useful. However, it really stands out for features that will appeal to digital creators, particularly bloggers. It’s free version is a good choice for small audiences and if you want to sell subscriptions, this can be a good platform for bloggers as well as medium-sized or small media companies.
3) Zoho Campaigns (Complete Business Suite)
Price: Free and Paid (Starts from $3 to $5/Month)
Zoho Campaigns is a marketing automation tool that helps you create, execute and measure your marketing campaigns. It is a SaaS application that can be used by marketers to manage their marketing activities.
It is a very user-friendly platform with an easy-to-use interface. The way it works is that you need to set up the campaign and then add the desired channels to it like email, social media, SMS etc. You can also set up automated workflows for specific purposes like drip campaigns, abandoned cart notifications etc.
The Zoho Campaigns pricing starts at $5 per month for its Basic package and goes up to $99 per month for its Enterprise package which offers more features like advanced analytics and integration with CRM (customer relationship management) software.
It’s an affordable solution for small businesses who want to use marketing automation tools but don’t have the budget for expensive services like HubSpot or Marketo.
Key Features
- It lets you import subscribers from other sources.
- User can test two versions of one email campaign.
- It provides ready-made email templates or can import your own HTML email templates.
- Drag-and-Drop user interface.
- Smart email automation.
- Email workflows.
- It allows to create and schedule email series.
- You can create social media campaigns.
Who Should Use It?
The most common use of Zoho Campaigns is by businesses with fewer than 50 workers. It’s a great way for brands to streamline email marketing and sync it with the customer database.
4) Campaigner (Best for Professional Marketers)
Price: Paid ($59/Month)
Campaigner is a tool that is used for email marketing. It is an all-in-one marketing tool that helps you to create, send and track your campaigns. This tool can be used by marketers of any level of expertise, from beginner to advanced.
It has a drag and drop interface which makes it easy for the user to set up their campaign. The user can create a campaign by importing their contacts, adding the content and setting up the sending schedule in just a few clicks.
Campaigner also has features like social media integration, automation features and A/B testing which make it easier for marketers to measure the success of their campaigns.
This email marketing tool also provides data analytics so that you can see how your campaign is doing in terms of open rates, click rates etc.
Key Features
- Media hosting.
- Drag and drop editor.
- Allows to create custom footer.
- A/B testing.
- Email reports.
- Autoresponders.
- Social media channel integration.
- Subscriber segmentation tools.
- It offers up to 900 pre-designed email templates.
Who Should Use It?
Since Campaigner is a rather robust tool with specific features for bigger businesses, it may be overwhelming for individuals or newcomers in the industry. Therefore, I recommend it to experienced marketers inside large or small firms.
5) Drip (Best for E-Commerce Business)
Price: Paid ($39/Month)
Drip is a complete email marketing platform that helps marketers engage with their subscribers by sending them emails on an automated basis. With this platform, marketers can set up sequences of emails and they will be delivered automatically at the right time to those who have signed up for them.
It is the best option for e-commerce business because it helps in generating more revenue for the business and it also allows you to build trust with your customers.
Drip integrates with all major e-commerce platforms (Woocommerce, Shopify, BigCommerce), which allows you to optimize your campaigns by advertising to customers based on what they buy and where they browse on your site.
There’s no free version though you can try it for 14 days before you commit to anything.
Key Features
- Robust forms.
- SMS and email automation tools.
- A/B split testing.
- Automation Workflows.
- Accurate reporting.
- Customer segmentations.
- Allows integration of major ecommerce platforms.
Who Should Use It?
If you’re looking for a tool that only includes the features most relevant to an online store’s needs, Drip might be just what you’re looking for.
How to Choose an Email Marketing Service According to Your Needs?
Email marketing can be used for lead generation, customer retention, and more. But before you start sending out emails, you need an email marketing solution.
There are many email marketing software solutions on the market today that offer different features and prices. So how do you choose?
Consider below six things while choosing the right email marketing tool for your business –
How Much Emails you Can Send?
The send volume is the number of emails that a software can send per hour.
It varies from one email marketing software to another, but it is important to look for a software that has a high email send volume. This will ensure that you are not wasting your time waiting for hours in order to get your emails sent out.
An email marketing software is a vital tool for any business that is looking to grow their customer base. But before you can choose the best one, you need to know how much emails your company should send per month.
The answer to this question largely depends on the size of your company and how many subscribers you have. For example, if your company has less than 10,000 subscribers and sends less than 5,000 emails per month, then MailChimp would be a great choice for you. However, if your company has more than 10 million subscribers and sends more than 50 million emails per month, then Salesforce would be a better option for you.
Data Migration
Email marketing is one of the most effective tools to generate traffic and leads for your business. And with the increasing competition in this field, it is necessary to choose a software that will help you stay ahead of the game.
But before selecting any email marketing software, you should consider data migration. Data migration is an important part of any email marketing solution because it helps in moving your current data from one platform to another.
The future of email marketing is in the cloud, and it’s important to keep this in mind when choosing a software.
Data migration is an important consideration when choosing an email marketing tool. As the industry moves towards cloud-based solutions, data migration becomes easier and more seamless.
Integration
The integration between your email marketing platform and other systems will be crucial for the success of your email marketing. You need to make sure that you have the right tools that can help you in tracking the results of your campaigns, automate emails and segmenting your audience.
You should also consider that your chosen email marketing platform work with your existing CRM, online store and other systems. This way you can make sure that all information is up to date and accurate in all platforms.
Email Template Designs
Choosing the right email marketing software is not only about the features and functionalities it offers. It is also about the design of the email templates, which should be carefully considered while selecting an email marketing software.
The template designs are a fundamental part of any email marketing software. They are what attracts people to open your emails, and they are what keeps them engaged with your content. The templates should be designed in such a way that they allow for multiple designs and styles, so that you can use them for different purposes and for different stages of your customer journey.
Ease of Use
Email marketing is one of the most popular and cost-effective ways to increase sales. But before you can start sending out your emails, you need to find an email marketing software that is easy to use.
A good email marketing platform should be easy for the user to navigate, with a clean interface that does not have too many menus or options. It should also have features that are easy to learn and use, like drag and drop templates.
The best email marketing software should also be able to track your progress and make it easier for you to see how well your campaign is performing.
Reasons Why Your Business Needs an Effective Email Campaign
The importance of email marketing for businesses cannot be understated. In fact, it is a crucial aspect of any company’s marketing strategy.
Email marketing campaigns can be used to promote products and services, grow your mailing list, generate leads, announce an event or just keep in touch with customers. It’s also a cost-effective way to reach out to your customers in the digital age when people are increasingly turning to their phones for information.
But even with all these benefits, some businesses still don’t take advantage of email campaigns. This is a huge mistake because email marketing generates more than $200 billion in revenue every year and it’s projected that this number will only continue to grow as more people rely on their phones for information.
Below are some reasons why your business needs an effective email marketing campaign –
High ROI
Email marketing is one of the most effective marketing channels in terms of ROI. It’s also one of the most cost-effective channels.
The ROI for email marketing has been found to be higher than that of any other digital channel, including social media, search and display advertising.
Email marketers can also reach a lot more people with a smaller budget than they would be able to with other channels.
As an example, a company that spends $1000 on Facebook ads will reach about 1000 people whereas an email campaign could reach 100,000 people for the same amount of money.
This means that you’re getting more value for your money when you use email marketing as your primary channel.
In fact, it’s been reported that email marketing has a conversion rate of about 40-50% – much higher than other channels like social media and SEO.
Less Time Consuming
Email marketing is a powerful tool which can be used to promote your business and grow your list. But it requires time, effort, and skills.
Fortunately, there are now email marketing software that can make the process much easier. With the right email marketing software you can send even thousands emails in seconds. All you need to do is fill in the blanks and choose a template for each of your messages. The email marketing software will take care of all the technical details like formatting, sending, and tracking for you.
The right email marketing software can help you to save time and get your campaign going. You don’t have to spend hours crafting emails or paying someone else to do it for you.
If you are sending out thousands of emails, then you should definitely think about using the right email marketing software. You can also use this tool to design beautiful newsletters that will get your customers excited to open them up.
Customer Analytics
Customers are the lifeblood of every business. Customer analytics is a crucial way to understand and analyze your customer’s behavior. Email marketing software provides insights into customer behavior in order to help you make smarter decisions.
The right email marketing tool will provide you with customer analytics, which allow you to track the effectiveness of your campaigns and measure their success. With these insights, you can create more targeted campaigns that have a higher chance of being successful.
Reliable and Affordable
Email marketing is one of the most effective ways to reach out to potential customers and build a loyal customer base. However, the cost of email marketing software can be too high for many small and medium-sized businesses.
But there are many free and paid email marketing tools that are reliable and affordable. These tools are easy to use and offer many benefits such as templates, automation, analytics, and more.
Some people believe that email marketing is expensive because they don’t know how to use it properly, but it’s not true. You can find reliable and affordable email marketing tool with just $10 per month or even less than that.
Just pick the one that meets your budget requirements and start shooting emails to your customers.
How to Improve your your Email Marketing Strategy – 7 Tips
Email marketing is one of the most effective marketing channels. It’s cheap, it’s easy to use and it has a high ROI. But still, there are some things that you should keep in mind in order to make your email campaign successful.
Here are six tips on how to improve your email marketing strategy:
1) Start with a Plan
Email marketing is a great way to keep in touch with your customers and prospects. But, if you are not careful with your email marketing strategy, you might end up wasting a lot of time and money on ineffective campaigns.
Hence, it is very important to set a goal and start with a plan. It helps you to keep your email campaigns on the right track as per your requirements.
To set a goal, know what you want to achieve, how often you want to send emails and how many emails per month you want to send. This will help you decide which type of content you need and the frequency of your emails.
2) Create a Content Calendar for your Emails and Stick with it
A content calendar is a strategic plan that outlines the topics you will be writing about, the frequency of your emails, and when to send them.
The importance of a content calendar for your email campaigns can’t be understated. It’s not just about sending out a lot of emails, but sending them at the right time and with the right message for your audience.
Content calendars are an efficient way to stay on top of your email marketing and content creation. They help you to plan ahead and take the guesswork out of what content you should be creating.
In brief, plan your content calendar prior to any events you are targeting and stick with it for better results.
3) Keep your Subject Lines Interesting
Subject lines in email marketing are important because they can make or break your campaign. They should be catchy and interesting, but also relevant to the content of the email.
Subject lines are the first thing that a recipient will see in an email. It is important to make it interesting and engaging so that the recipient will be interested in opening the email. The key is to keep it as short as possible so that you have room for more content in the body of the email.
There are many ways to make your subject lines interesting. You can use call to action, humor, curiosity, or intrigue to get the recipient’s attention.
4) Keep Building your Email List Actively
The importance of building an email list cannot be overstated. It is a valuable asset that can be used to promote products, services and events. Email marketing is the most effective form of marketing, as it allows you to target your audience more precisely and get more personal with them.
There are many different ways to build your email list, but the most important thing is to keep building it. The more people you have on your email list, the easier it will be for you to get traffic and conversions.
You can build email list by using pop-ups on your website, by adding an opt-in form on your website or blog and by offering something in return for signing up. You can also use social media platforms like Facebook ads or Instagram ads to increase the number of people who sign up for your email list.
5) Divide your Subscribers by User Intent
Sometimes, it can be difficult to keep up with all the different channels and audiences. This is where segmentation comes in handy.
Segmentation allows you to divide your email subscribers into groups based on their intent, behavior or demographics. With segmented lists, you can send targeted messages or emails that are relevant to each group’s needs and interests.
There are many benefits of segmenting your email subscribers by user intent:
- You will be able to tailor your message to what they want or need.
- You will have a better idea of who your audience is.
- You will be able to measure the success of each campaign by tracking open rates and click rates.
- Your email list will grow faster because you are sending messages that people actually want or need.
- Your email campaigns become more manageable.
6) Keep Measuring Results
Email campaigns are measured in different ways. Some of the metrics that you should be looking at are open rate, click-through rate, and conversion rates.
Some of the benefits of measuring email campaign success include:
- You can see what content resonates best with your audience.
- You can see what content is most efficient in converting leads to customers.
- Identify trends and patterns in your email campaign to maximize results.
- Measure how well your email marketing strategy is working.
7) Rinse and Repeat
Email is still one of the most popular tool for communication. But like any technology, it has its drawbacks. One such problem is that emails sometimes get bounced. It happens and is a part of the process. Such issues mainly occur due to due to a a blocked account, bad email address format, or fake email address.
To ensure that your email list is pure and maximizes the number of emails delivered, you should remove bounced emails from the list.
Once you have the up to date list of active email subscribers, you start over the email campaign again.
Frequently Asked Questions (FAQs)
There are many email marketing Platforms to choose from. The one you go with largely depends on your goals and needs. They all offer basic features like Newsletters, Landing Pages, Automations and Audience Segmentation but vary in other areas such as Reports , Analytics, and the amount of email addresses they allow.
To find the right one for you, it may be helpful to look at what differences there are in pricing, integrations and added features. For instance, some of them may provide website builders or allow to do social media ads.
Email marketing is the most reliable way to grow and maintain a customer base. Email marketing software is the tool that will enable you to do this. With the right tool, you can create emails that are unique for each recipient, and send them across multiple channels in one click.
Mailchimp is the highest rated email platform for small business. Its free plan is great and has robust features, so it worth checking in as soon as you have a smaller audience. Depending on your needs, you could try out Drip or MailerLite. These tools are good for e-commerce campaigns or selling subscriptions.
Promotional marketing, newsletter subscription, coupon offers, sales events, announcement, product launch, webinars and videos are some of the different types of email marketing.
Businesses are using email marketing to keep the attention of their customer base. They use email to encourage people to buy products and services, and they also use it to share information. Email marketing is an effective tool for businesses because it helps build a relationship with customers, which will lead them to make more purchases in the future.
Conclusion
In brief, a best email marketing software can help you to grow your business. It will help you to send personalized emails and keep track of the analytics. It’s a vital part of any digital marketing strategy.
If you’re serious about your business and looking for a marketing strategy that can grow your sales, then email marketing tools are a worthy investment.
