A website is the cornerstone of any small business. It’s a place to showcase your products and services, tell your story, and connect with your customers online.
If you’re just starting out, it’s tempting to put off investing in a website until you have more money or time. But in reality, that could be one of the worst decisions you make as an entrepreneur. A simple website can help you get going and build momentum while saving you time and money down the line.
Websites are now essential for any small business to grow their customer base online. Hence, I have prepared this article to discuss benefits, why every small business needs a website, and how to get started with one on a budget.
So, let’s get started…
Key Reasons to have a Website for Small Business
According to research, more than 64% small businesses own a website and 19% businesses without a website are predicting 25% grwoth in two years or less if they would have a website.
It shows how important to have a website because it is the first thing that a potential customer will see online and it’s also the first impression that they will have of your business.
In this section, we will discuss some of the key reasons to have a website for your small business.
#Reason 1 – Customers Research Products or Services Online Before they Buy
Research shows that 88% online shoppers have tendenacy to research products or services online before they make their buying decision. It shows how important it is to have an online presence for your business.
Most of these shoppers are conducting their research through mobile devices and hence your websites should be responsive to provide seamless experience to all customers coming to your website using different devices (Desktop, Tablet, Mobile).
In brief, without a website you are literally loosing this huge potential customer base.
#Reason 2 – It Lets You Target Global Customers
Can you sell your products to UK customers from the comfort of your store in New York? Obviously not, you will have to need a website in order to target your national or international customers.
A website is a crucial component of marketing for any company. It is the first point of contact for customers and can help you to target global customers.
The internet has made it possible for people around the world to access your products and services without having to leave their home. They can compare prices, read reviews, and make purchases from the comfort of their own homes. This means that you need a website that will be available in different languages and currencies so that it can be accessed by all your potential customers worldwide.
For a company that is trying to expand their business, targeting global customers can be a really good move. It helps them to reach more people and make more sales.
However, it can be difficult for companies to get their products translated into other languages and reach out to those different customers.
One way they can solve this problem is by using a website that supports multiple languages. This way they don’t need to translate their content or use different websites for different markets.
All they have to do is write in one language and the website will automatically translate it into the other languages that are supported.
#Reason 3 – Less Investment and Maximum ROI
Why would you invest thousands of dollars in purchasing and managing a physical store when you can do your business with a simple website for an affordable price?
The way people are doing business is rapidly changing and considering a website or other online marketplaces like Amazon as a better and affordable means of running their small businesses.
In the past, it used to take a lot of time and money to build a website. Nowadays, with the help of website builders, you can have a website up and running in just minutes. All you need is a domain name and hosting service.
Once you have a website ready, you can easily start showcasing your products or services online and can run marketing campaigns targeting potential customers.
From the real life experience, I have seen many people doing better online business with the help of ecommerce store or simple website than they used to do from the comfort of their local store.
#Reason 4 – Website Makes Your Business Look more Credible
Websites are like your official identity card that people use to verify the credibility of your business :). If you don’t have a website or have one with poor user experience, then your business might loose customers.
The website is a ubiquitous part of our lives. It has become the best way to do research, find information, and make purchases. When people are looking for a business online, they will often visit the company’s website first. If they are not impressed with what they see on your site, then they will quickly move on to the next one.
With this in mind, it is important that you have a website that reflects your company’s expertise and professionalism. The design should be visually appealing as well as easy to navigate. The content should be written in an engaging style so that visitors want to read more and stay on the site for longer periods of time.
#Reason 5 – Showcase your Products and Services Online
A website is a digital space that can be used to promote your products and services. It is the digital face of your company, and it should reflect your company’s values. So, there are many reasons why you should invest in a website.
Online customers are more demanding than ever before. They want to see what they’re buying before they buy it. They want to know who they’re buying from and what the company stands for. And they want a fast, smooth checkout process so that their purchase experience is as satisfying as possible.
A well-designed online store can help you meet those expectations by showcasing your products and services – plus providing other customer-friendly features such as reviews, product ratings, free shipping offers or discounts – all of which will make customers feel more confident in their purchases from you.
A website has opened up new possibilities for small businesses that may not have been possible before due to lack of resources or expertise in certain areas like marketing or design.
#Reason 6 – Hassle Free Communication with Customers
There are many benefits of using your website as a communication channel with your customers. It is easy for the customer to find what they are looking for and gives them an easy way to contact you. Customers can also use the website to research products before they make purchases, which can help convince them that they need it.
With the help of AI, websites can use chatbots to provide customer service. These chatbots not only answer customer queries but also collect data about customers’ preferences and habits. This way, the company is able to make more informed decisions on how to best serve their customers and what products they want to offer.
The chatbot technology has been successfully implemented by companies such as Netflix, Hulu and AT&T to engage with their customers.
#Reason 7 – Put your Business on Automation
The internet has changed the way we do business. It has also changed the way we work. One of the major changes is that it has enabled us to automate many of our tasks and activities.
It is now possible to automate your entire business, from marketing to sales and customer service, using powerful tools like website automation software.
Website automation tools can help you cut costs, increase efficiency and improve customer satisfaction by automating repetitive tasks such as sending emails, or SMS notifications, surveys, publishing content on social media networks, updating your website with latest news or publishing blog articles.
As the world is getting online with ever increasing technology, it is highly recommended getting a business website. It helps you to keep pace with the rapidly changing scenerios of business, marketing, and promotion.